Category: Business

  • Google Images Licensable Badge: Everything Photographers Need to Know

    Google Images Licensable Badge: Everything Photographers Need to Know

    Image piracy is a real issue that affects all photographers who publish their work online. Having to deal with issues such as image theft is a source of frustration for many. Thankfully, Google Images licensable badge ushers in new opportunities for photographers to capture referrals and sales directly from Google Images searchers. For years, the…

  • How to Build a Stock Photo Business With WordPress

    How to Build a Stock Photo Business With WordPress

    Selling your photography can be a great way to funnel your passion into a business. However, the web is awash in stock photography sites that curate photos from thousands of photographers. To stand out, you might be better off going your own way. And with the right tools—such as WordPress and Sell Media—you can build your own stock photo…

  • Featured User, Kate Williams: Weddings, Portraits and Double Exposure

    Featured User, Kate Williams: Weddings, Portraits and Double Exposure

    Wedding Photography is a tough business. You collaborate with people who are expecting to see passion and love reflected in your work, people who want to see every precious moment captured beautifully. There are no do-overs on wedding day, and the pressure can be enormous. Kate Williams, who works primarily a wedding photographer but also does stunning portraiture,…

  • Composition: The Multipurpose WordPress Theme for Every Site

    Composition: The Multipurpose WordPress Theme for Every Site

    Say hello to Composition, our new multipurpose WordPress theme that has all the right ingredients for building any kind of website. What is a Multipurpose WordPress Theme? Simply put, a multipurpose WordPress theme is designed with maximum flexibility in mind. This means that you can use Composition for a wide range of websites including ones for Businesses, Portfolios,…

  • Create and Grow an Engaged Audience

    Create and Grow an Engaged Audience

    Converting website visitors into subscribers may be even harder than getting traffic in the first place. The key to customer retention is the ability to grow an engaged audience. It’s a constant struggle to maintain interest, and if you can’t convert casual visitors into loyal customers you may as well close the virtual shutters. If you’re…

  • 5 Tips to Increase Checkout Conversions on Your Site

    5 Tips to Increase Checkout Conversions on Your Site

    Arguably the most important part of your website is your store’s checkout page. This is where potential customers become buyers, but if your checkout page isn’t optimized correctly, they could end up abandoning their cart and spending their money elsewhere. While increasing checkout conversions is a worthy goal, it may seem like a lost cause because of a phenomenon…

  • How to Set the Right Price for Your Photography or Artwork

    How to Set the Right Price for Your Photography or Artwork

    Your work demands attention, and you’d like it to command a fair price too. However, setting a price that’s too low could devalue your work, and ultimately prevent you from making a decent living. On the other hand, pricing your wares at a premium may put off potential buyers and lead to inadequate sales. Setting a price that presents…

  • How to Set Up A Facebook Remarketing Pixel in WordPress (and Why You Should)

    How to Set Up A Facebook Remarketing Pixel in WordPress (and Why You Should)

    Have you noticed ads that pop up in your Facebook featuring websites you recently visited? Those ads are a part of a remarketing campaign, created by a company, to get you back to their website. They knew you visited because they used a Facebook remarketing pixel on their website. The non-visible pixel code serves a…

  • 7 Steps to Transition From Full-Time to Freelance

    7 Steps to Transition From Full-Time to Freelance

    If you’re the passionate creative type with an entrepreneurial streak, you might be feeling the pull of full-time freelancing. It’s a smart move when you look at the data on freelancers and the self-employed. As of May 2015, there were 15.5 million people in the U.S. classified as self-employed, according to the Bureau of Labor Statistics. That…

  • How to Protect Your Photography Online (4 Effective Methods)

    How to Protect Your Photography Online (4 Effective Methods)

    In 2016, copyright infringement has progressed to the point where it has become socially acceptable for many to grab images and use them wherever people choose. Furthermore, Google image search, along with photo sharing sites like Pinterest and Flickr, have made it astonishingly easy to search for images of near-infinite variety. In order to protect photos online, in this photo-sharing world, you only need…