Author: Tom Ewer

  • How to Use Image Licensing to Increase Sales Revenue

    How to Use Image Licensing to Increase Sales Revenue

    Your photographs may all come from the same source, but they certainly don’t all end up being used in the same way. Some buyers will use them for personal blogs, while others will profit from them through commercial use. Established stock image vendors already charge the latter party extra for commercial licenses – and it’s high…

  • 4 Video Slider Plugins You Should Know About

    4 Video Slider Plugins You Should Know About

    Adding visual flair and points of interest within limited screen estate is an ongoing design challenge for site owners, but fortunately there are plenty of established ways of solving the issue. Judiciously employed, sliders are at the top of that list of solutions. Sliders help pack a large amount of appealingly presented information into the smallest…

  • The Ultimate Guide to WordPress Photo Galleries

    The Ultimate Guide to WordPress Photo Galleries

    When it comes to presenting photography on your website, possessing great imagery is only half the battle. The other half consists of presenting those images in a way that is both attractive and professional. Thankfully, WordPress’ native photo gallery builder is able to organize and display a range of images with relative ease. Even better,…

  • The 5 Best Free Lightbox Plugins for WordPress

    The 5 Best Free Lightbox Plugins for WordPress

    WordPress lightbox plugins have been around for a long time, and are arguably more popular than ever. Why? Largely because of their versatility and potential application across a variety of industries such as retail galleries, artistic and professional portfolios, an endless stream of food blogs, and opt-in placements. Aside from industry-specific benefits, WordPress lightbox plugins can: Prevent users from having to open…

  • Conversion Optimization: 5 Key Ingredients for Your Portfolio

    Conversion Optimization: 5 Key Ingredients for Your Portfolio

    Gaining clients in the digital arena can be an ongoing challenge. Whether you’re a photographer, designer, writer, or visual artist, slapping together a standard portfolio doesn’t necessarily position you for long-term success. In recent years, conversion optimization has become a hot topic among marketers. Success isn’t just about building traffic – it’s about converting targeted traffic into buyers through…

  • 6 Steps to Speed Up Your WordPress Website

    6 Steps to Speed Up Your WordPress Website

    Between powerful tools like WordPress and fast connection speeds available to many, it has never been easier to showcase high-quality selections of your photography online. But the need for speed is pivotal. Inflict a sluggish site on the world and you can expect search engines to steer clear. Even the users who do land on your site…

  • What is Influencer Outreach and Why Does it Matter?

    What is Influencer Outreach and Why Does it Matter?

    With more than 41 million photographers in the U.S. alone and a market value pushing $82 billion, the photography industry is ever-expanding. Competition is fierce, to say the least. How will you grow your business and thrive in such a saturated market? Your website is a key means to reaching new customers, and one of your primary web-related focuses should…

  • 5 Slideshow Plugins for Showcasing Images on Your WordPress Website

    5 Slideshow Plugins for Showcasing Images on Your WordPress Website

    With a massive increase in social media usage over the past ten years, the demand for media is constantly on the rise in what is now a largely image-centric web. More than ever before, this leaves designers and photographers tasked with finding a way to make their work stand out from the noise. A slideshow is a great way to engage…

  • BPG vs JPEG: Everything You Need to Know

    BPG vs JPEG: Everything You Need to Know

    As the most widely used image format in the world and the standard format for image compression, we’re all familiar with the JPEG. However, it’s far from perfect. After over 20 years of JPEG loyalty, is it time for something new? There are, of course, the well-known GIF and PNG file formats, each popular in its own…

  • 10 Critical Considerations Before Changing Themes in WordPress [Checklist]

    10 Critical Considerations Before Changing Themes in WordPress [Checklist]

    Your website’s visual impact is important – especially in visually driven niches like photography. Thankfully the WordPress community offers thousands of different website designs for you to choose from. With so many options, you can easily pick and choose to meet your needs, and you can always change themes later on. Most people eventually do just that;…