Author: Tom Ewer

  • Searching For a Free WordPress Theme? Use This Checklist.

    Searching For a Free WordPress Theme? Use This Checklist.

    WordPress has swathes of free themes to choose from. That’s a boon for your photography business, because it gives you a lot of visual choices even if you’re on a tight budget. And while it’s true that some free themes can be real stinkers, it’s also true that there really are tons of great designs that you…

  • Image Optimization for Your WordPress Website (In 4 Simple Steps)

    Image Optimization for Your WordPress Website (In 4 Simple Steps)

    In the digital world, to be speedy is to be successful. A fast website means more hits, more shares and more sales. However, this need for speed can conflict with your desire for vivid visuals. After all, what’s a website without pictures? Images give web pages character and engage users. And if you have a photography website, an image-rich…

  • 13 Free Web Apps to Supercharge Your Photography Business

    13 Free Web Apps to Supercharge Your Photography Business

    When running a photography business you will often have to take on jobs that you aren’t immediately familiar with. Yes, you may know exactly how to create sharp focus at night, but what about completing accounting tasks or managing your own client list? Fortunately, there are myriad web apps available that can help you supercharge your photography business…

  • Twenty Free WordPress Plugins Every Photographer Needs to Know About

    Twenty Free WordPress Plugins Every Photographer Needs to Know About

    Making your website stand out online is hard work. However, a poorly designed or functioning website can be the difference between making a sale or losing a client. Fortunately, WordPress is our savior. We have thousands of themes to choose from and even more plugins to provide additional functionality. If you’re a photographer, you need plugins that can highlight your work, boost your audience…

  • 50 Reasons Why Having A “Free Website” Is A Bad Idea

    50 Reasons Why Having A “Free Website” Is A Bad Idea

    Do a Google search for “free website” and you’ll get back pages of results, all offering you a quick and easy solution for building your website without spending a cent. Sound too good to be true? Often it is – without wanting to come across as too cynical, whenever someone is offering you something for…

  • The Most Important Elements Of A Photography Theme

    The Most Important Elements Of A Photography Theme

    Not all WordPress themes are suitable for a photography website. While some themes may be perfect for bloggers, online magazines or e-commerce stores, there are special considerations to be made when you’re showcasing photography on your site. This is true whether you’re advertising your photography service, creating an online portfolio or selling digital images or…

  • How Photographers Can Use Social Media to Grow Their Business

    How Photographers Can Use Social Media to Grow Their Business

    With all of the social media options available these days, it can be overwhelming to try to figure out which one(s) you should be using. Sometimes, total inaction feels like the best course of action, for risk of investing a lot of time achieving very little. Although the usefulness of any social media platform will…

  • How to Name Your Photography Business

    When starting a photography business, there are a lot of details to address. People tend to focus their planning on legal and financial matters, often giving company naming less consideration. But this is a mistake, especially since your business name can be the first impression for a potential client. In fact, names are so important…

  • How To Upload Large Images To WordPress

    How To Upload Large Images To WordPress

    As internet speeds are growing faster and bandwidth limits are being lifted, photographers and other creative professionals finally have the opportunity to make their images appear in all their high-res glory online. In the past, large images loaded much more slowly and it simply wasn’t practical to fill your website with lots of high resolution…

  • How To Protect Your Website From Image Theft

    How To Protect Your Website From Image Theft

    For as long as the web has been in existence, image theft has been rampant. It’s so quick and easy to download and copy images from the internet that it doesn’t even occur to most people that they are using someone else’s property without permission. Google Images, photo sharing sites like Flickr and social bookmarking…