Author: Tom Rankin

  • How To Run WordPress on a Subdomain to Power Your E-Commerce Online Store

    How To Run WordPress on a Subdomain to Power Your E-Commerce Online Store

    Setting up your site on platforms such as Squarespace, Wix, and Weebly have their benefits – but they’re not necessarily set up for selling your work online. To do that, you’ll have to turn to a more powerful combination of tools. Setting up a subdomain to run an online store may seem like reinventing the…

  • How to Sync Your Photos in Lightroom With WordPress

    How to Sync Your Photos in Lightroom With WordPress

    There’s no doubt that we’re spoilt for choice when it comes to powerful photo editing software – for instance, Adobe Photoshop Lightroom provides astounding functionality at a relatively cheap price. The same can be said for creating websites, especially when using WordPress. However, combining them effectively as one solution for managing your photos is just…

  • A Beginner’s Guide to Building a Killer WordPress Photography Website (in 5 Steps)

    A Beginner’s Guide to Building a Killer WordPress Photography Website (in 5 Steps)

    As a visual medium, your photography deserves to be seen, and the best way to showcase it is by creating a killer website. However, doing so is tough to get right. By not having a website in this day and age, you’ll come across as a modern day caveman. Fortunately, there are some simple and logical steps you can take to get…

  • How to Use the Right Keywords For Increased Sales on Your Photography Website

    How to Use the Right Keywords For Increased Sales on Your Photography Website

    While there are a number of ways visitors can potentially find your photography, search is the most vital method. If your website doesn’t offer a keyword search function, visitors may head to other sites that do – and the drop in traffic could hammer your sales figures. Just as search is crucial for finding websites, having a way…

  • Create and Grow an Engaged Audience

    Create and Grow an Engaged Audience

    Converting website visitors into subscribers may be even harder than getting traffic in the first place. The key to customer retention is the ability to grow an engaged audience. It’s a constant struggle to maintain interest, and if you can’t convert casual visitors into loyal customers you may as well close the virtual shutters. If you’re…

  • How to Set Up Test Purchases Using PayPal on Your Sell Media Powered Website

    How to Set Up Test Purchases Using PayPal on Your Sell Media Powered Website

    Setting up a trouble-free payment process can be nerve-wracking. It must be completely secure and fully tested before going live in order to give the customer zero problems and total confidence in their purchase. Any issues with the checkout process, and it could end up with a potential refund to the customer, or no sale at all. Sell Media incorporates a testing…

  • 5 Tips to Increase Checkout Conversions on Your Site

    5 Tips to Increase Checkout Conversions on Your Site

    Arguably the most important part of your website is your store’s checkout page. This is where potential customers become buyers, but if your checkout page isn’t optimized correctly, they could end up abandoning their cart and spending their money elsewhere. While increasing checkout conversions is a worthy goal, it may seem like a lost cause because of a phenomenon…

  • Minimalist Web Design Trends

    Minimalist Web Design Trends

    Like any creative medium, web design passes through fashionable design trends that make their mark before slowly fading back into obscurity. However, there’s one design trend (much like a little black dress or wayfarer sunglasses) that never goes out of style: minimalism. Rather than distract users by bombarding them with flashy animations and eye-catching designs,…

  • How to Sell Videos Online Using the Sell Media Plugin on Your WordPress Site

    How to Sell Videos Online Using the Sell Media Plugin on Your WordPress Site

    Are you one of the 55% of people globally who watch online videos every single day? Video has become an incredibly popular format for consuming content, and it’s now as ubiquitous as images within our social media news feeds and timelines. Despite this, the ability to sell videos online is difficult than many other forms of static media –…

  • How to Set Up the Sell Media S3 Extension with WordPress

    How to Set Up the Sell Media S3 Extension with WordPress

    Cloud storage has become immensely popular, especially for hosting hefty files such as images and video. There are numerous benefits to storing your content on a dedicated server, and for offering downloads that are both consistently quick and secure, cloud storage is vital. We’ve developed our Sell Media plugin to help you sell images and video on your WordPress website – and by…