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What All Freelancers Need to Know About Sales Funnels
You’re passionate about photography, writing, or digital design, and you believe your service provides value. However, you’re just not sure how to get the attention of your audience, where to find prospects, and how to turn those prospective customers into paying clients. It may seem daunting, but the process can be simplified when you understand what…
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7 On-Site Conversion Methods to Multiply Your Photography Sales
Making a go of your photography site is a multifaceted affair. While kicking things off with a rock solid photography theme to showcase your wares goes a long way, you’ll need to continually beaver away across the board in order to secure the most sales possible down the line. In this piece, we’ll cover seven…
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How to Use Image Licensing to Increase Sales Revenue
Your photographs may all come from the same source, but they certainly don’t all end up being used in the same way. Some buyers will use them for personal blogs, while others will profit from them through commercial use. Established stock image vendors already charge the latter party extra for commercial licenses – and it’s high…
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What is Influencer Outreach and Why Does it Matter?
With more than 41 million photographers in the U.S. alone and a market value pushing $82 billion, the photography industry is ever-expanding. Competition is fierce, to say the least. How will you grow your business and thrive in such a saturated market? Your website is a key means to reaching new customers, and one of your primary web-related focuses should…
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How Photographers Can Protect Themselves with a Digital Model Release
In 2014, a New York state judge allowed model Avril Nolan to pursue her $450,000 lawsuit against Getty Images. Nolan, a healthy young woman, experienced extreme distress after being depicted as HIV-positive in an ad run by the New York State Division of Human Rights. While Getty motioned to have the case dismissed under the First Amendment,…
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How Photographers Can Use Social Media to Grow Their Business
With all of the social media options available these days, it can be overwhelming to try to figure out which one(s) you should be using. Sometimes, total inaction feels like the best course of action, for risk of investing a lot of time achieving very little. Although the usefulness of any social media platform will…
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How to Name Your Photography Business
When starting a photography business, there are a lot of details to address. People tend to focus their planning on legal and financial matters, often giving company naming less consideration. But this is a mistake, especially since your business name can be the first impression for a potential client. In fact, names are so important…
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Say Hello to Sell Media 1.9
Sell Media 1.9 is officially out and we’re really excited to show you what it is capable of. We’ve made several major changes that really improve how Sell Media works for you and your customers. It is available to download from our Sell Media page and WordPress.org. You may also upgrade to the most recent…
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8 Lies Your Family and Friends Tell You About Your Website
We often turn to our friends and family first when we’re looking for an opinion on our creative endeavors. However, they are rarely the best placed to be objective and truthful about what they think. Let’s face it, unless your grandmother is a skilled designer, if you ask what she thinks of your website, she’s…
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How To Double Your Freelance Rates (Without Your Clients Knowing)
Raising rates is a frightening prospect for many freelancers. It’s reasonable to expect that any business will raise the cost of its products and services over time to account for inflation and other factors, yet the self-employed seem to find raising their rates an almost loathsome task. Not only do you have to figure out…
