Modified Monochrome Website

One of the best things about working in the creative industry is the luxury of being surrounded by amazingly passionate people. One of those people is Phil Wasson. I’ve known Phil for more than a decade now and his craftsmanship with all things metal is next to none. Over the years, I’ve collaborated with him on various projects including magazine articles, living arrangements, cooking recipes, you name it. A few years ago, he launched Super Rat Machine Works, a machine shop specializing in high-end, revolutionary BMX components.

This weekend, Phil and I sat down to rethink, redesign and reevaluate both the Super Rat website and the future business model of Super Rat’s online operation. If you ride BMX, or are at all interested in online business, you should keep tabs on Super Rat Machine Works in the coming months. Just yesterday, we launched the new website, which uses WordPress as the CMS and a lightly modified version of my Monochrome theme available here. Along with amazing products, you can expect some innovative marketing examples for small businesses selling tangible goods from Super Rat Machine Works in the coming months.

Please get in touch if you are interested in purchasing a theme design similar to the Monochrome modification on Super Rat’s website. I plan to only sell a total of ten of these Monochrome modifications on a first come, first serve basis.