![\"photographers](\"https:\/\/graphpaperpress.com\/wp-content\/uploads\/2011\/03\/photographers-wordpress.jpg\")
<\/p>\n<\/p>\n
If you are a photographer or artist who relies on WordPress for your blog or portfolio, chances are you aren’t utilizing all the available tools or adhering to the best practices that could help your site stand out. \u00a0Below is a list of ten mistakes that photographers (including myself) make when using WordPress.<\/p>\n
Image filenames are an important factor in optimizing for search engines. Below are a few examples of non-optimized filenames:<\/p>\n
The filenames above might work well when archiving photos in your image software program, but they are useless on the web. \u00a0Including descriptive keywords in filenames on the web will give search engine spiders a clue about the picture. \u00a0For example, here are a few optimized image filenames:<\/p>\n
Don’t go overboard with keywords or you will dilute the value of each keyword included. \u00a0Use hyphens (-) instead of empty spaces, which show up like this in urls: this%20is%20a&20keyword<\/p>\n
Search engines have a difficult time interpreting the content of images. \u00a0The more relevant text you include around the image itself, the easier it is for search engine spiders to interpret the content of the image.<\/p>\n
The\u00a0alt <\/a>attribute\u00a0provides some alternate text to describe the image if a browser has image loading disabled and\u00a0is important to the\u00a0usability\u00a0of your website in case your visitors have poor eyesight or are using assistive reading technology. \u00a0In photography terms, the alt attribute is comparable to the image title metadata. \u00a0Google\u00a0confirmed in 2007<\/a> that the alt attribute is their primary point of focus when trying to understand the content of an image.<\/p>\n The title attribute\u00a0is displayed on tags when hovering your mouse over an image (also known as a “tooltip”). \u00a0It should provide\u00a0advisory information about the image for which it is set. \u00a0Below is an image tag with optimized filenames, alt and title attributes:<\/p>\n Adding alt and title text to images in WordPress is easy. After uploading an image using WordPress’ Add Media button, click Show and you will see the Title and Alternative Text fields. \u00a0Click\u00a0this screenshot<\/a> for a larger view.<\/p>\n A common point of confusion is that changing the image sizes on the Media Settings page will resize all existing photos in WordPress. \u00a0It doesn’t. \u00a0WordPress creates thumbnails when you first upload the photo. \u00a0Chances are you set your Media Settings to a size required for your previous theme. \u00a0If you change themes, you might need to resize these previously uploaded images.<\/p>\n First, make sure that you have set your Media Settings to the correct size specified by your theme’s instructions. Then, install\u00a0Viper007Bond’s\u00a0Regenerate Thumbnails<\/a> plugin. \u00a0It allows you to automagically resize all images that you ever uploaded into WordPress based on your new images sizes on your Media Settings page. \u00a0This will save you hours of work.<\/p>\n In some cases, the\u00a0Regenerate Thumbnails<\/a> plugin doesn’t work. This is typically due to the fact that you uploaded very large, sometimes even the original, image into WordPress and the plugin simply cannot process all of the large images. \u00a0If this is the case,\u00a0ensure that your thumbnail sizes are set to the correct size according to the theme’s instructions and upload the photo again.<\/p>\n Is a slow loading website hurting your photo business? \u00a0It could be. \u00a0Photography websites tend to load lots of large images, which translates into slow loading pages. \u00a0By creating a “cached<\/a>” version of your website, you could speed things up to 10X faster. \u00a0Thankfully, there’s a plugin for that.<\/p>\n The W3 Total Cache plugin<\/a> by W3 Edge<\/a> will decrease the load time of your website, resulting in a faster page loads and happier visitors. \u00a0The W3TC plugin improves the user experience of your site by improving your server performance, caching every aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration. \u00a0While there are other caching plugins<\/a> available, my experience is that the W3 Total Cache plugin<\/a> provides superior results when configured properly.<\/p>\n The closer your visitors are to your content, the faster it will load. \u00a0A Content Delivery Network is a team of servers located around the world containing\u00a0copies of your static media content. \u00a0When a visitor located in New York loads your website, they will be served content from the closest data center located in, say, New Jersey, instead of loading the data from your web server located in Hong Kong.<\/p>\n The W3 Total Cache plugin<\/a> contains an option for hosting all static media content at the CDN of your choice. \u00a0There are many CDN options available, but the most popular by far is Amazon Web Services’ S3<\/a> account. \u00a0It is cheap and integrates with the W3TC plugin.<\/p>\n Make it easy for your site visitors to call or email you. \u00a0Put your phone and email (or link to contact page) in the footer or sidebar (or header) of every Post and Page. \u00a0Better yet, include a short personal bio, with photo, to make your site a bit more personable. \u00a0Use the GPP About You Widget plugin<\/a> to add a bio box to help generate leads and connect with potential customers.<\/p>\n One of the best ways to piss off past or potential clients is to send unsolicited email. \u00a0Even worse, if your email doesn’t contain an unsubscribe link, amongst other things<\/a>, your well-intentioned email marketing campaign is technically, well, spam. \u00a0The CAN-SPAM Act<\/a> is a must-read if you market your business to a list of email addresses. \u00a0Not surprisingly, there is a plethora of email marketing services available. \u00a0Here are a few that integrate well with WordPress so so you can turn site visitors into regular readers and potential customers:<\/p>\n If you are uploading your original, high-resolution images in WordPress, you have essentially just given the entire world access to your digital negatives. \u00a0Any image that you upload to the internet can be downloaded, period. \u00a0Resize your images to the maximum size required by your theme before uploading them into WordPress.<\/p>\n WordPress 2.9 introduced the ability to assign “Featured Images” to specific Posts, Pages, and Galleries. \u00a0Many themes now use this feature for creating thumbnails on the homepage and archive pages. \u00a0If are using a theme and you can’t figure out how to give your posts a thumbnail, chances are you haven’t set a Featured Image.<\/p>\n WordPress 3.1\u00a0hides some screen options (including Featured Images) on Posts & Pages edit screens by default. \u00a0To show the Featured Image box, click the Screen Options link in the top right corner when editing a Post or Page and check the Featured Image box. \u00a0Here is a tutorial that shows how to use Featured Images in WordPress<\/a>.<\/p>\n Did you know that you can sell\u00a0photos and prints<\/a> directly from your own WordPress website for free and keep 100% of all sales? Yep, it’s true. Install our free Sell Media<\/a> plugin and immediately start selling your photography. You\u00a0can manage your portfolio, blog and photography store from one central location. Your wallet will thank you.<\/p>\n","protected":false},"excerpt":{"rendered":" If you are a photographer or artist who relies on WordPress for your blog or portfolio, chances are you aren’t utilizing all the available tools or adhering to the best practices that could help your site stand out. \u00a0Below is a list of ten mistakes that photographers (including myself) make when using WordPress. 1. Non-readable […]<\/p>\n","protected":false},"author":4765,"featured_media":60331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,152],"tags":[47],"acf":[],"yoast_head":"\n\r\n<img title="Surfer attacked by sharks in California in 2011" src="http:\/\/example.com\/wp-content\/uploads\/2011\/03\/shark-attacks-california-surfer.jpg" alt="Shark attacks California surfer" \/>\r\n<\/pre>\n
3. Squished images\u00a0after changing themes<\/h3>\n
4. Website is not cached<\/h3>\n
5. No CDN<\/h3>\n
6. Poor lead generation<\/h3>\n
7. Create an opt-in, opt-out mailing list<\/h3>\n
\n
8. Resize images before uploading<\/h3>\n
9. \u00a0Forgetting to assign Featured Images<\/h3>\n
10.\u00a0Selling photos on other websites<\/h3>\n
![this screenshot<\/a> for a larger view.<\/p>\n3. Squished images\u00a0after changing themes<\/h3>\nA common point of confusion is that changing the image sizes on the Media Settings page will resize all existing photos in WordPress. \u00a0It doesn’t. \u00a0WordPress creates thumbnails when you first upload the photo. \u00a0Chances are you set your Media Settings to a size required for your previous theme. \u00a0If you change themes, you might need to resize these previously uploaded images.<\/p>\nFirst, make sure that you have set your Media Settings to the correct size specified by your theme’s instructions. Then, install\u00a0Viper007Bond’s\u00a0Regenerate Thumbnails<\/a> plugin. \u00a0It allows you to automagically resize all images that you ever uploaded into WordPress based on your new images sizes on your Media Settings page. \u00a0This will save you hours of work.<\/p>\nIn some cases, the\u00a0Regenerate Thumbnails<\/a> plugin doesn’t work. This is typically due to the fact that you uploaded very large, sometimes even the original, image into WordPress and the plugin simply cannot process all of the large images. \u00a0If this is the case,\u00a0ensure that your thumbnail sizes are set to the correct size according to the theme’s instructions and upload the photo again.<\/p>\n4. Website is not cached<\/h3>\nIs a slow loading website hurting your photo business? \u00a0It could be. \u00a0Photography websites tend to load lots of large images, which translates into slow loading pages. \u00a0By creating a “cached<\/a>” version of your website, you could speed things up to 10X faster. \u00a0Thankfully, there’s a plugin for that.<\/p>\nThe W3 Total Cache plugin<\/a> by W3 Edge<\/a> will decrease the load time of your website, resulting in a faster page loads and happier visitors. \u00a0The W3TC plugin improves the user experience of your site by improving your server performance, caching every aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration. \u00a0While there are other caching plugins<\/a> available, my experience is that the W3 Total Cache plugin<\/a> provides superior results when configured properly.<\/p>\n5. No CDN<\/h3>\nThe closer your visitors are to your content, the faster it will load. \u00a0A Content Delivery Network is a team of servers located around the world containing\u00a0copies of your static media content. \u00a0When a visitor located in New York loads your website, they will be served content from the closest data center located in, say, New Jersey, instead of loading the data from your web server located in Hong Kong.<\/p>\nThe W3 Total Cache plugin<\/a> contains an option for hosting all static media content at the CDN of your choice. \u00a0There are many CDN options available, but the most popular by far is Amazon Web Services’ S3<\/a> account. \u00a0It is cheap and integrates with the W3TC plugin.<\/p>\n6. Poor lead generation<\/h3>\nMake it easy for your site visitors to call or email you. \u00a0Put your phone and email (or link to contact page) in the footer or sidebar (or header) of every Post and Page. \u00a0Better yet, include a short personal bio, with photo, to make your site a bit more personable. \u00a0Use the GPP About You Widget plugin<\/a> to add a bio box to help generate leads and connect with potential customers.<\/p>\n7. Create an opt-in, opt-out mailing list<\/h3>\nOne of the best ways to piss off past or potential clients is to send unsolicited email. \u00a0Even worse, if your email doesn’t contain an unsubscribe link, amongst other things<\/a>, your well-intentioned email marketing campaign is technically, well, spam. \u00a0The CAN-SPAM Act<\/a> is a must-read if you market your business to a list of email addresses. \u00a0Not surprisingly, there is a plethora of email marketing services available. \u00a0Here are a few that integrate well with WordPress so so you can turn site visitors into regular readers and potential customers:<\/p>\n\nCampaign Monitor<\/a>: \u00a0We use this. \u00a0Designer friendly. \u00a0Nice user interface. \u00a0Not cheap. \u00a0Plugins for WP availabl<\/a>e.<\/li>\nMail Chimp<\/a>: Popular amongst designers. \u00a0Not cheap. \u00a0Plugin for WP available<\/a>.<\/li>\nSubscribe2<\/a>: Free WordPress plugin for sending email to site subscribes. Limited support. Plugin available<\/a>.<\/li>\n<\/ul>\n8. Resize images before uploading<\/h3>\nIf you are uploading your original, high-resolution images in WordPress, you have essentially just given the entire world access to your digital negatives. \u00a0Any image that you upload to the internet can be downloaded, period. \u00a0Resize your images to the maximum size required by your theme before uploading them into WordPress.<\/p>\n9. \u00a0Forgetting to assign Featured Images<\/h3>\nWordPress 2.9 introduced the ability to assign “Featured Images” to specific Posts, Pages, and Galleries. \u00a0Many themes now use this feature for creating thumbnails on the homepage and archive pages. \u00a0If are using a theme and you can’t figure out how to give your posts a thumbnail, chances are you haven’t set a Featured Image.<\/p>\nWordPress 3.1\u00a0hides some screen options (including Featured Images) on Posts & Pages edit screens by default. \u00a0To show the Featured Image box, click the Screen Options link in the top right corner when editing a Post or Page and check the Featured Image box. \u00a0Here is a tutorial that shows how to use Featured Images in WordPress<\/a>.<\/p>\n10.\u00a0Selling photos on other websites<\/h3>\nDid you know that you can sell\u00a0photos and prints<\/a> directly from your own WordPress website for free and keep 100% of all sales? Yep, it’s true. Install our free Sell Media<\/a> plugin and immediately start selling your photography. You\u00a0can manage your portfolio, blog and photography store from one central location. Your wallet will thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"If you are a photographer or artist who relies on WordPress for your blog or portfolio, chances are you aren’t utilizing all the available tools or adhering to the best practices that could help your site stand out. \u00a0Below is a list of ten mistakes that photographers (including myself) make when using WordPress. 1. Non-readable […]<\/p>\n","protected":false},"author":4765,"featured_media":60331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,152],"tags":[47],"acf":[],"yoast_head":"\nTen common mistakes by photographers using WordPress<\/title>\n<meta name=\"description\" content=\"If you are a photographer or artist who relies on WordPress for your blog or portfolio, chances are you aren't utilizing all the available tools or adhering to best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphpaperpress.com\/blog\/ten-common-mistakes-by-photographers-using-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten Common Mistakes Made by Photographers Using 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