{"id":77292,"date":"2016-05-22T08:04:25","date_gmt":"2016-05-22T16:04:25","guid":{"rendered":"https:\/\/graphpaperpress.com\/?p=77292"},"modified":"2016-06-02T06:47:43","modified_gmt":"2016-06-02T14:47:43","slug":"image-licensing","status":"publish","type":"post","link":"https:\/\/graphpaperpress.com\/blog\/image-licensing\/","title":{"rendered":"How to Use Image Licensing to Increase Sales Revenue"},"content":{"rendered":"
Your photographs may all come from the same source, but they certainly don\u2019t all end up being used in the same way. Some buyers will use them for personal blogs, while others will profit from them through commercial use.\u00a0Established stock image vendors already charge the latter party extra for commercial licenses \u2013 and it\u2019s high time you did, too.<\/p>\n
The solution lies in licensing your images, and our\u00a0Sell Media WordPress plugin<\/a> makes it easy, with no inconvenience to your customers.<\/p>\n In this post, we’ll\u00a0detail the two major license types that you can (and probably should) charge separately for, then walk you through Sell Media’s\u00a0simple licensing feature.<\/p>\n It\u2019s common practice among photographers and stock image vendors to charge different fees for different licenses.\u00a0Essentially, vendors can stipulate that the larger the intended audience for a specific image, the higher the licensing fee. Shutterstock<\/a>, a leading stock image vendor, does precisely that:<\/p>\n <\/p>\n Typically, when it comes to selling images online, two license types are offered. Let\u2019s take a look at each one.<\/p>\n Editorial licenses are primarily purchased for journalistic purposes. Such images can be used in newspapers, magazines (both print and online), textbooks, and educational blogs in ways that do not promote or sell products or services.<\/p>\n In other words, an editorial license is for non-commercial use.<\/p>\n As the name implies, a commercial license is purchased with the intention of using the image in question to\u00a0sell or promote a product, service, or idea. All forms of advertising and promotional activity fall into this category, too.<\/p>\n Since the general principle is to charge more for photos that potentially reach a\u00a0larger audience, commercial licenses are typically more expensive than editorial licenses.<\/p>\n For more information on the legalities, we recommend the American Society of Media Photographers website<\/a>.<\/p>\nHow to Boost Revenue With Image\u00a0Licensing<\/h2>\n
1. Editorial Licensing<\/h3>\n
2. Commercial Licensing<\/h3>\n
How to License Images\u00a0With the Sell Media WordPress Plugin<\/h2>\n