{"id":77292,"date":"2016-05-22T08:04:25","date_gmt":"2016-05-22T16:04:25","guid":{"rendered":"https:\/\/graphpaperpress.com\/?p=77292"},"modified":"2016-06-02T06:47:43","modified_gmt":"2016-06-02T14:47:43","slug":"image-licensing","status":"publish","type":"post","link":"https:\/\/graphpaperpress.com\/blog\/image-licensing\/","title":{"rendered":"How to Use Image Licensing to Increase Sales Revenue"},"content":{"rendered":"

Your photographs may all come from the same source, but they certainly don\u2019t all end up being used in the same way. Some buyers will use them for personal blogs, while others will profit from them through commercial use.\u00a0Established stock image vendors already charge the latter party extra for commercial licenses \u2013 and it\u2019s high time you did, too.<\/p>\n

The solution lies in licensing your images, and our\u00a0Sell Media WordPress plugin<\/a> makes it easy, with no inconvenience to your customers.<\/p>\n

In this post, we’ll\u00a0detail the two major license types that you can (and probably should) charge separately for, then walk you through Sell Media’s\u00a0simple licensing feature.<\/p>\n

How to Boost Revenue With Image\u00a0Licensing<\/h2>\n

It\u2019s common practice among photographers and stock image vendors to charge different fees for different licenses.\u00a0Essentially, vendors can stipulate that the larger the intended audience for a specific image, the higher the licensing fee. Shutterstock<\/a>, a leading stock image vendor, does precisely that:<\/p>\n

\"Viewing<\/p>\n

Typically, when it comes to selling images online, two license types are offered. Let\u2019s take a look at each one.<\/p>\n

1. Editorial Licensing<\/h3>\n

Editorial licenses are primarily purchased for journalistic purposes. Such images can be used in newspapers, magazines (both print and online), textbooks, and educational blogs in ways that do not promote or sell products or services.<\/p>\n

In other words, an editorial license is for non-commercial use.<\/p>\n

2. Commercial Licensing<\/h3>\n

As the name implies, a commercial license is purchased with the intention of using the image in question to\u00a0sell or promote a product, service, or idea. All forms of advertising and promotional activity fall into this category, too.<\/p>\n

Since the general principle is to charge more for photos that potentially reach a\u00a0larger audience, commercial licenses are typically more expensive than editorial licenses.<\/p>\n

For more information on the legalities, we recommend the American Society of Media Photographers website<\/a>.<\/p>\n

How to License Images\u00a0With the Sell Media WordPress Plugin<\/h2>\n

Sell Media<\/a> is a WordPress plugin that enables you to sell photography, prints, videos and stock imagery.\u00a0It lets you create galleries, bulk upload images, analyze sales statistics, take payments, and more. But more importantly for our purposes, it enables\u00a0you to license your images.\u00a0After Sell Media users\u00a0assign usage licenses to their products, buyers can then select the appropriate usage license during purchase.<\/p>\n

Implementing this feature is simple. The first step\u00a0is to head over to the\u00a0Sell Media<\/em> section located in the sidebar of your WordPress\u00a0dashboard, and click Licenses<\/em>:<\/p>\n

\"A<\/p>\n

From the resulting interface, you will be able to name your new license, give it a slug, and set an optional description:<\/p>\n

\"Naming<\/p>\n

Further down the page, you’ll be able to define a markup value for the license you are creating. You can type the percentage in manually, or use the provided slider. When you’re happy with the added fee, click Add New License<\/em>:<\/p>\n

\"Adding<\/p>\n

Next, head back\u00a0to\u00a0the sidebar, and select All Products<\/em> under the\u00a0Sell Media<\/em> section. This will enable\u00a0you to view all your existing products:<\/p>\n

\"A<\/p>\n

Then, hover\u00a0over over each product and click Quick Edit\u2026<\/em><\/p>\n

\"Viewing<\/p>\n

\u2026which\u00a0will reveal an interface that displays a list of all existing licenses within Sell Media. You can then check the box next to the relevant license you wish to apply:<\/p>\n

\"Applying<\/p>\n

Conclusion<\/h2>\n

Your images aren’t always going to be used in the same way.\u00a0Major\u00a0stock image vendors are well aware of this and vary their license fees accordingly. If you aren\u2019t doing the same on your photography website, you\u2019re losing out.<\/p>\n

To potentially increase the revenue your images generate, be sure to:<\/p>\n

    \n
  1. Understand different license types, particularly the\u00a0ones that may apply to your customers.<\/li>\n
  2. Set your licensing types using\u00a0the Sell Media WordPress plugin.<\/li>\n
  3. Charge your customers accordingly.<\/li>\n<\/ol>\n

    Are you planning to apply licenses to your photography or stock imagery? Let us know your plans in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Your photographs may all come from the same source, but they certainly don\u2019t all end up being used in the same way. Some buyers will use them for personal blogs, while others will profit from them through commercial use.\u00a0Established stock image vendors already charge the latter party extra for commercial licenses \u2013 and it\u2019s high […]<\/p>\n","protected":false},"author":182107,"featured_media":77487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,211,149],"tags":[279,280,240],"acf":[],"yoast_head":"\nHow to Use Image Licensing to Increase Sales Revenue | Graph Paper Press<\/title>\n<meta name=\"description\" content=\"Use these two image licensing types to help increase sales revenue for your online stock photography or video business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphpaperpress.com\/blog\/image-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Image Licensing to Increase Sales Revenue\" \/>\n<meta property=\"og:description\" content=\"Use these two image licensing types to help increase sales revenue for your online stock photography or video business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphpaperpress.com\/blog\/image-licensing\/\" \/>\n<meta property=\"og:site_name\" content=\"Graph Paper Press\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/gppthemes\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-22T16:04:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-02T14:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphpaperpress.com\/wp-content\/uploads\/2016\/05\/photo-sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" 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