{"id":79065,"date":"2017-04-30T05:46:26","date_gmt":"2017-04-30T13:46:26","guid":{"rendered":"https:\/\/graphpaperpress.com\/?p=79065"},"modified":"2017-03-10T14:28:10","modified_gmt":"2017-03-10T22:28:10","slug":"improve-sales-offering-coupons-sell-media","status":"publish","type":"post","link":"https:\/\/graphpaperpress.com\/blog\/improve-sales-offering-coupons-sell-media\/","title":{"rendered":"How to Improve Sales by Offering Coupons Using Sell Media"},"content":{"rendered":"

Running a successful business should be your\u00a0ultimate goal, and offering coupons to your customers is a key aspect of strengthening sales. However, it\u2019s important to also devise a plan of action \u2013 without one, you could essentially hamstring your overall campaign.<\/p>\n

By harnessing the power of Sell Media<\/a> (and elements such as the Discount Codes extension<\/a>), you can offer digital discount codes to your customers, all managed from a dedicated admin panel on the WordPress back end.<\/p>\n

In this post, we\u2019ll firstly explain why offering coupons can be a stellar way to increase sales, then take a look at both the Sell Media plugin and the Discount Codes extension. Finally, we\u2019ll discuss how you can leverage the solution to fit into your overall strategy.<\/p>\n

Why Offering Coupons is an Awesome Way to Improve Sales<\/b><\/h2>\n

While you’re almost always looking to improve your sales figures,\u00a0there are plenty of store owners who shun the use of coupons. On the surface, it’s easy to assume that money is made simply from increasing<\/em> prices, not reducing them. In fact, the numbers tell a different story \u2013 approximately 53% of Americans<\/a> shop only during sales or when using coupons. It means there’s a huge number of potential customers you’re missing out on by not offering them a chance to save money.<\/p>\n

Wide usage is only one benefit of using coupons to improve sales. Here are a few more, specific to digital coupons:<\/p>\n

    \n
  1. Obtaining them is quick.<\/strong>\u00a0From beginning to end, the process of securing and using a digital coupon is often a simple case of finding a website, copying the relevant code, and pasting it into the checkout field.<\/li>\n
  2. They’re easy for prospective customers to use.<\/strong> There\u2019s no clipping coupons out of the newspaper and driving to the store here. Customers can use your discount codes immediately, which encourages impulse buys.<\/li>\n
  3. They attract a young audience.<\/strong>\u00a0Millennials are the most likely group<\/a> to either return to a retailer website, brand website, or search engine to find coupons.<\/li>\n
  4. They enable you to undercut the competition.<\/strong>\u00a0Deploying your own coupon campaign in response to a competitor’s sale through your site and social media channels can be achieved in rapid time.<\/li>\n
  5. Coupon campaigns can be easily tracked.<\/strong> Since creating, distributing, and using coupons is an all-digital affair, gathering and analyzing campaign data is a breeze.<\/li>\n<\/ol>\n

    If you hadn’t considered coupons as a way to increase sales before, you should now be chomping at the bit to create you own campaign.\u00a0Let’s take a look at the tools that can help \u2013\u00a0our Sell Media plugin<\/a>\u00a0and Discount Codes extension<\/a>.<\/p>\n

    Introducing Sell Media and the Discount Codes Extension<\/h2>\n

    \"Sell<\/p>\n

    In order to offer discount codes on your WordPress website, you’ll firstly need a plugin that will help you sell your photos online<\/a>, without a middleman, directly from your WordPress dashboard. Sell Media<\/a>\u00a0is a free solution that enables you to create your\u00a0own photography\u00a0site<\/a> for selling your\u00a0work, create and administer\u00a0licenses<\/a>, and accept payments via all manner of gateways \u2013 including PayPal out of the box.<\/p>\n

    Sell Media is\u00a0easy to use<\/a>, and its\u00a0functionality can be enhanced via numerous extensions<\/a>, offering you a complete solution for selling your work online.<\/p>\n

    To offer coupons to your customers, you’ll also need\u00a0the\u00a0Discount Codes extension<\/a>, which offers\u00a0store owners the ability to run an infinite number of campaigns.<\/p>\n

    \"The<\/p>\n

    This enables you to set either percentage discounts or a flat amount, time restrictions to help create a sense of urgency (perfect for the holiday season!), and restrictions on the number of uses for each coupon.<\/p>\n

    Just like Sell Media itself, it’s simple to use, but offers a wealth of\u00a0functionality. Let’s take a look at how\u00a0you can leverage it for your own coupon campaigns.<\/p>\n

    How Sell Media Discount Codes Can Fit Into Your Business Strategy (in 3 Ways)<\/h2>\n

    Once you’ve purchased a Graph Paper Press subscription<\/a>, and installed and activated<\/a> both Sell Media and the Discount Codes extension, you’re ready to rock and roll. While getting to grips with both of them is a piece of cake, using them optimally\u00a0is a little more complex. Let’s take a look at\u00a0three\u00a0ways the Discount Codes extension can help your sales strategy.<\/p>\n

    1. You Can Promote Action Through Scarcity<\/h3>\n

    The ability to add time restrictions to your discount codes offers you a wonderful\u00a0chance to create a sense of urgency<\/a>, especially around the holidays. However, you can expand upon this at any point during the year by offering discounts to new customers\u00a0only. This element of scarcity forces consumers to take action immediately, and not overthink the process.<\/p>\n

    Adding urgency to your coupon campaigns is a tried and trusted technique to maximize sales, no matter who your customer is.<\/p>\n

    2. You Can Offer Different Rewards for Different Customers<\/h3>\n

    Due to being digitally distributed, the Discount Codes extension offers much more flexibility than the traditional, physical coupon route. It means you can offer multiple campaigns targeted at different customer\u00a0bases, without any additional effort.<\/p>\n

    For example, you could\u00a0reward your most loyal customers by offering a flat rate discount on your older products, while new customers can take advantage of a percentage discount on your latest and greatest offering.<\/p>\n

    What’s more, you could also generate a buzz on social media with a time limited\u00a0exclusive\u00a0offer, which enables you to further the reach of your products, and potentially increase your long-term customer base to boot.<\/p>\n

    3. You Can Increase Your Number of Returning Customers<\/h3>\n

    With physical coupons, it’s often hard to enable multiple uses of them simply because it’s more difficult to administer.<\/p>\n

    However, with the Discount Codes extension, you’re able to\u00a0restrict how many times a coupon is used directly from your Settings<\/em> screen. It’s a simple feature that can offer a creative way to keep customers spending and returning for more \u2013 especially when mixing and matching other aspects of the extension’s functionality.<\/p>\n

    For example, you could offer a 25% discount on any product in your range, time-limited to the current holiday season, but with a maximum of two uses. While some sellers may baulk at what appears to be\u00a0giving your products away (twice!), the enticing number of uses you’re offering could cause a new customer to make a purchase\u00a0where they otherwise may not have.<\/p>\n

    In a nutshell, the Sell Media Discount Codes extension enables you to think outside the box with regard to your sales campaigns and coupon code strategy, which will ultimately pay off in increased profits.<\/p>\n

    Conclusion<\/h2>\n

    Not understanding how digital coupon codes can fit into your overall business strategy could severely limit your bottom line. However, with a well-considered strategy in place \u2014 along with\u00a0the use of Sell Media<\/a> and the Discount Code extension<\/a>\u2014 your business can potentially boom.<\/p>\n

    In this post, we\u2019ve offered a look at how to improve sales using Sell Media\u2019s Discount Code extension. It can complement and strengthen your coupon strategy in three ways:<\/p>\n

      \n
    1. Promoting action through urgency and scarcity.<\/li>\n
    2. Enabling you to offer optimized\u00a0multiple campaigns based on your customer base.<\/li>\n
    3. Increasing your number of returning customers by allowing multiple uses of your\u00a0coupons.<\/li>\n<\/ol>\n

      How will Sell Media enhance your coupon strategy? Let us know in the comments section below!<\/p>\n

      Image Credit: Alexas_Fotos<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Running a successful business should be your\u00a0ultimate goal, and offering coupons to your customers is a key aspect of strengthening sales. However, it\u2019s important to also devise a plan of action \u2013 without one, you could essentially hamstring your overall campaign. By harnessing the power of Sell Media (and elements such as the Discount Codes […]<\/p>\n","protected":false},"author":328329,"featured_media":79076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,149],"tags":[332,240],"acf":[],"yoast_head":"\nHow to Improve Sales by Offering Coupons Using Sell Media | Graph Paper Press<\/title>\n<meta name=\"description\" content=\"Increasing sales should always be your goal, and using coupons is one way to accelerate them. 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