Author: Tom Ewer

  • How to Change Featured Image Sizes in WordPress

    How to Change Featured Image Sizes in WordPress

    Featured images are used within WordPress in a number of different ways, depending on the theme you are using. Most themes use featured images as a thumbnail preview of one of the images in a post or page that is typically displayed on the homepage and archive pages. This functionality was introduced with WordPress 2.9…

  • 11 Ways Professional Photographers Fail Online

    11 Ways Professional Photographers Fail Online

    Having a web presence is essential for any modern photographer to generate new business, showcase their portfolio and get their images seen by as many people as possible. However, it’s unfortunate that so many photographers are missing out on the potential of a great business website by getting some fundamental things wrong. Is your website…

  • Searching For a Premium WordPress Theme? Use This Checklist

    Searching For a Premium WordPress Theme? Use This Checklist

    WordPress boasts thousands of free themes, some of which are pretty darn good. But it also offers the option of installing premium themes. They say that you get what you pay for, and this often holds true with premium themes. Your website’s design is your company’s virtual storefront. To mark your presence in the real…

  • How to Build a Stock Photo Business With WordPress

    How to Build a Stock Photo Business With WordPress

    Selling your photography can be a great way to funnel your passion into a business. However, the web is awash in stock photography sites that curate photos from thousands of photographers. To stand out, you might be better off going your own way. And with the right tools—such as WordPress and Sell Media—you can build your own stock photo…

  • How Google’s Accelerated Mobile Pages Project Affects Photography Websites

    How Google’s Accelerated Mobile Pages Project Affects Photography Websites

    Back in October 2015, Google announced the launch of a project that may change the internet forever. The Accelerated Mobile Pages (AMP) project makes static pages and images load faster than ever before, and despite the youth of the project, big names like Pinterest, WordPress, and Twitter have all voiced their support. For photography website owners, the…

  • How to Set Up A Facebook Remarketing Pixel in WordPress (and Why You Should)

    How to Set Up A Facebook Remarketing Pixel in WordPress (and Why You Should)

    Have you noticed ads that pop up in your Facebook featuring websites you recently visited? Those ads are a part of a remarketing campaign, created by a company, to get you back to their website. They knew you visited because they used a Facebook remarketing pixel on their website. The non-visible pixel code serves a…

  • 7 Steps to Transition From Full-Time to Freelance

    7 Steps to Transition From Full-Time to Freelance

    If you’re the passionate creative type with an entrepreneurial streak, you might be feeling the pull of full-time freelancing. It’s a smart move when you look at the data on freelancers and the self-employed. As of May 2015, there were 15.5 million people in the U.S. classified as self-employed, according to the Bureau of Labor Statistics. That…

  • How to Protect Your Photography Online (4 Effective Methods)

    How to Protect Your Photography Online (4 Effective Methods)

    In 2016, copyright infringement has progressed to the point where it has become socially acceptable for many to grab images and use them wherever people choose. Furthermore, Google image search, along with photo sharing sites like Pinterest and Flickr, have made it astonishingly easy to search for images of near-infinite variety. In order to protect photos online, in this photo-sharing world, you only need…

  • What All Freelancers Need to Know About Sales Funnels

    What All Freelancers Need to Know About Sales Funnels

    You’re passionate about photography, writing, or digital design, and you believe your service provides value. However, you’re just not sure how to get the attention of your audience, where to find prospects, and how to turn those prospective customers into paying clients. It may seem daunting, but the process can be simplified when you understand what…

  • 7 On-Site Conversion Methods to Multiply Your Photography Sales

    7 On-Site Conversion Methods to Multiply Your Photography Sales

    Making a go of your photography site is a multifaceted affair. While kicking things off with a rock solid photography theme to showcase your wares goes a long way, you’ll need to continually beaver away across the board in order to secure the most sales possible down the line. In this piece, we’ll cover seven…